General Mills Buys Annie’s for $820 Million, Gets Backlash for Free
General Mills acquires natural/organic maker Annie’s but draws the ire of customers distrustful of large food corporations.
As Soda Lags, Coke Looks to Energize Its Portfolio
Coca-Cola’s investment in Monster Beverage is just part of its strategy to shift its portfolio away from the big, sugary sodas consumers have been increasingly shunning.
How to Build a Brand: Smartwater and Vitamin Water
Glacéau, maker of Smartwater and Vitamin Water, is a fascinating marketing case study in how to build a brand in a competitive industry.
Plum Organics Upends Baby Food, Corporate Responsibility
Business is booming for organic baby foods manufacturer Plum Organics, which is advancing its social mission even after being acquired by packaged foods giant Campbell Soup Company.
The Unlikely Rise of Sparkling ICE
A fruit-flavored water called Sparkling ICE is one of the fastest growing brands in the country, racking up hundreds of millions of dollars in sales in just a few years.
Chobani Gears Up for Expansion
Market leader Chobani has grown from nothing to a billion-dollar yogurt brand in just a handful of years. With a huge new cash infusion, they have their sights lined up on more.
Is 0.3% Pomegranate Juice Still “Pomegranate Juice”?
The makers of Pom are suing Coca-Cola over a “Pomegranate Blueberry” juice that contains only trace amounts of each fruit.