FoodBevBiz

News highlights, market trends, and original data analysis related to the U.S. retail food & beverage industry … by Jay Nargundkar

General Mills Buys Annie’s for $820 Million, Gets Backlash for Free

General Mills acquires natural/organic maker Annie’s but draws the ire of customers distrustful of large food corporations.

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September 10, 2014

As Soda Lags, Coke Looks to Energize Its Portfolio

Coca-Cola’s investment in Monster Beverage is just part of its strategy to shift its portfolio away from the big, sugary sodas consumers have been increasingly shunning.

August 14, 2014 · 2 Comments

How to Build a Brand: Smartwater and Vitamin Water

Glacéau, maker of Smartwater and Vitamin Water, is a fascinating marketing case study in how to build a brand in a competitive industry.

August 5, 2014

Plum Organics Upends Baby Food, Corporate Responsibility

Business is booming for organic baby foods manufacturer Plum Organics, which is advancing its social mission even after being acquired by packaged foods giant Campbell Soup Company.

July 29, 2014

The Unlikely Rise of Sparkling ICE

A fruit-flavored water called Sparkling ICE is one of the fastest growing brands in the country, racking up hundreds of millions of dollars in sales in just a few years.

July 26, 2014

Chobani Gears Up for Expansion

Market leader Chobani has grown from nothing to a billion-dollar yogurt brand in just a handful of years. With a huge new cash infusion, they have their sights lined up on more.

April 24, 2014

Is 0.3% Pomegranate Juice Still “Pomegranate Juice”?

The makers of Pom are suing Coca-Cola over a “Pomegranate Blueberry” juice that contains only trace amounts of each fruit.

April 22, 2014
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