General Mills acquires natural/organic maker Annie’s but draws the ire of customers distrustful of large food corporations.
Coca-Cola’s investment in Monster Beverage is just part of its strategy to shift its portfolio away from the big, sugary sodas consumers have been increasingly shunning.
Glacéau, maker of Smartwater and Vitamin Water, is a fascinating marketing case study in how to build a brand in a competitive industry.
Business is booming for organic baby foods manufacturer Plum Organics, which is advancing its social mission even after being acquired by packaged foods giant Campbell Soup Company.
A fruit-flavored water called Sparkling ICE is one of the fastest growing brands in the country, racking up hundreds of millions of dollars in sales in just a few years.
Market leader Chobani has grown from nothing to a billion-dollar yogurt brand in just a handful of years. With a huge new cash infusion, they have their sights lined up on more.
The makers of Pom are suing Coca-Cola over a “Pomegranate Blueberry” juice that contains only trace amounts of each fruit.