FoodBevBiz

News highlights, market trends, and original data analysis related to the U.S. retail food & beverage industry … by Jay Nargundkar

Claims Land KIND Afoul of the FDA

This week saw the public release of a reprimand sent to KIND Healthy Snacks by the Food & Drug Administration alleging improper health claims and product labeling.

Advertisements
April 16, 2015

Five Products We Loved at Expo West 2015

Presented here are brief profiles of five products we loved at Expo West: chickpea pasta, cold-brewed coffee blends, environment-championing chocolate bars, organic meat bars, and savory yogurt spreads.

March 23, 2015

How Big Soda Will Meet Its Calorie-Cutting Pledge

Coke, Pepsi, and Dr. Pepper have pledged to change their marketing, distribution, and packaging to help fight obesity — here’s how they’ll do it.

September 24, 2014

How to Build a Brand: Smartwater and Vitamin Water

Glacéau, maker of Smartwater and Vitamin Water, is a fascinating marketing case study in how to build a brand in a competitive industry.

August 5, 2014

Kashi the Latest to Back Off “Natural” Claims

The FDA does not set strict rules regarding usage of “natural” claims on food and beverage products — but consumer backlash and lawsuits are reining in manufacturers.

May 10, 2014

Watch John Oliver Skewer Deceptive Food Marketing

During the debut of his new HBO show Last Week Tonight, John Oliver had a hilarious and devastating takedown of misleading claims in food marketing by POM, Frosted Mini Wheats, Pop Tarts, and more.

May 1, 2014 · 1 Comment

Is 0.3% Pomegranate Juice Still “Pomegranate Juice”?

The makers of Pom are suing Coca-Cola over a “Pomegranate Blueberry” juice that contains only trace amounts of each fruit.

April 22, 2014

Site Archive

Enter your email address to follow this blog and receive notifications of new posts by email.