Claims Land KIND Afoul of the FDA
This week saw the public release of a reprimand sent to KIND Healthy Snacks by the Food & Drug Administration alleging improper health claims and product labeling.
Five Products We Loved at Expo West 2015
Presented here are brief profiles of five products we loved at Expo West: chickpea pasta, cold-brewed coffee blends, environment-championing chocolate bars, organic meat bars, and savory yogurt spreads.
How Big Soda Will Meet Its Calorie-Cutting Pledge
Coke, Pepsi, and Dr. Pepper have pledged to change their marketing, distribution, and packaging to help fight obesity — here’s how they’ll do it.
How to Build a Brand: Smartwater and Vitamin Water
Glacéau, maker of Smartwater and Vitamin Water, is a fascinating marketing case study in how to build a brand in a competitive industry.
Kashi the Latest to Back Off “Natural” Claims
The FDA does not set strict rules regarding usage of “natural” claims on food and beverage products — but consumer backlash and lawsuits are reining in manufacturers.
Watch John Oliver Skewer Deceptive Food Marketing
During the debut of his new HBO show Last Week Tonight, John Oliver had a hilarious and devastating takedown of misleading claims in food marketing by POM, Frosted Mini Wheats, Pop Tarts, and more.
Is 0.3% Pomegranate Juice Still “Pomegranate Juice”?
The makers of Pom are suing Coca-Cola over a “Pomegranate Blueberry” juice that contains only trace amounts of each fruit.