As Soda Lags, Coke Looks to Energize Its Portfolio
Coca-Cola’s investment in Monster Beverage is just part of its strategy to shift its portfolio away from the big, sugary sodas consumers have been increasingly shunning.
How to Build a Brand: Smartwater and Vitamin Water
Glacéau, maker of Smartwater and Vitamin Water, is a fascinating marketing case study in how to build a brand in a competitive industry.
Plum Organics Upends Baby Food, Corporate Responsibility
Business is booming for organic baby foods manufacturer Plum Organics, which is advancing its social mission even after being acquired by packaged foods giant Campbell Soup Company.
The Unlikely Rise of Sparkling ICE
A fruit-flavored water called Sparkling ICE is one of the fastest growing brands in the country, racking up hundreds of millions of dollars in sales in just a few years.
Kashi the Latest to Back Off “Natural” Claims
The FDA does not set strict rules regarding usage of “natural” claims on food and beverage products — but consumer backlash and lawsuits are reining in manufacturers.
All About Milk (and Milk Substitutes)
Almond milk has leapfrogged soy milk as king of alternative dairy. Organic milk sales are growing faster than traditional milk. And whole milk is making a comeback.
Loco for Coco: Coconut Water Sales Hit $400M
A decade ago, coconut water was almost unheard of in the U.S. In 2013, the leading coconut water brands, foremost among them Vita Coco, sold $400 million.
The Most Popular Domestic, Import, & Craft Beers in America
Sales of import and craft beers are growing quickly in the U.S., but they are still dwarfed by the big domestic brands. Here are the Top 10 brands of beer by origin type.
Frozen Breakfasts > Frozen Dinners
While consumers have been unenthusiastic about traditional frozen meals, frozen breakfast options ranging from sandwiches to waffles to sausages are seeing strong sales growth.
The Most Popular Cereals in America (2013)
Honey Nut Cheerios is still the best-selling cereal in America. The full Top 10 of 2013 are presented here.
GMO-Free Can’t Slow Cheerios’ Decline
Eliminating GMO ingredients in Cheerios has not been enough to stem the brand’s declining sales, which are falling along with the entire cereal category.
Diet Sodas Losing Their Appeal
Diet sodas, once thought to be an industry savior, are declining in popularity even faster than traditional sodas as consumers grow increasingly wary of artificial sweeteners.