News highlights, market trends, and original data analysis related to the U.S. retail food & beverage industry … by Jay Nargundkar

As Soda Lags, Coke Looks to Energize Its Portfolio

Coca-Cola’s investment in Monster Beverage is just part of its strategy to shift its portfolio away from the big, sugary sodas consumers have been increasingly shunning.

August 14, 2014 · 2 Comments

How to Build a Brand: Smartwater and Vitamin Water

Glacéau, maker of Smartwater and Vitamin Water, is a fascinating marketing case study in how to build a brand in a competitive industry.

August 5, 2014

Plum Organics Upends Baby Food, Corporate Responsibility

Business is booming for organic baby foods manufacturer Plum Organics, which is advancing its social mission even after being acquired by packaged foods giant Campbell Soup Company.

July 29, 2014

The Unlikely Rise of Sparkling ICE

A fruit-flavored water called Sparkling ICE is one of the fastest growing brands in the country, racking up hundreds of millions of dollars in sales in just a few years.

July 26, 2014

Kashi the Latest to Back Off “Natural” Claims

The FDA does not set strict rules regarding usage of “natural” claims on food and beverage products — but consumer backlash and lawsuits are reining in manufacturers.

May 10, 2014

All About Milk (and Milk Substitutes)

Almond milk has leapfrogged soy milk as king of alternative dairy. Organic milk sales are growing faster than traditional milk. And whole milk is making a comeback.

April 30, 2014 · 1 Comment

Loco for Coco: Coconut Water Sales Hit $400M

A decade ago, coconut water was almost unheard of in the U.S. In 2013, the leading coconut water brands, foremost among them Vita Coco, sold $400 million.

April 28, 2014

The Most Popular Domestic, Import, & Craft Beers in America

Sales of import and craft beers are growing quickly in the U.S., but they are still dwarfed by the big domestic brands. Here are the Top 10 brands of beer by origin type.

April 26, 2014

Frozen Breakfasts > Frozen Dinners

While consumers have been unenthusiastic about traditional frozen meals, frozen breakfast options ranging from sandwiches to waffles to sausages are seeing strong sales growth.

April 25, 2014 · 1 Comment

The Most Popular Cereals in America (2013)

Honey Nut Cheerios is still the best-selling cereal in America. The full Top 10 of 2013 are presented here.

April 23, 2014 · 2 Comments

GMO-Free Can’t Slow Cheerios’ Decline

Eliminating GMO ingredients in Cheerios has not been enough to stem the brand’s declining sales, which are falling along with the entire cereal category.

April 23, 2014

Diet Sodas Losing Their Appeal

Diet sodas, once thought to be an industry savior, are declining in popularity even faster than traditional sodas as consumers grow increasingly wary of artificial sweeteners.

April 23, 2014

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