FoodBevBiz

News highlights, market trends, and original data analysis related to the U.S. retail food & beverage industry … by Jay Nargundkar

Emerging Brands: Good2Grow

Atlanta’s In Zone Brands merged existing brands under new “Good2Grow” label, added a snazzy bottle re-design — and has a hit new kids’ beverage.

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November 4, 2014

How Big Soda Will Meet Its Calorie-Cutting Pledge

Coke, Pepsi, and Dr. Pepper have pledged to change their marketing, distribution, and packaging to help fight obesity — here’s how they’ll do it.

September 24, 2014

As Soda Lags, Coke Looks to Energize Its Portfolio

Coca-Cola’s investment in Monster Beverage is just part of its strategy to shift its portfolio away from the big, sugary sodas consumers have been increasingly shunning.

August 14, 2014 · 2 Comments

The Unlikely Rise of Sparkling ICE

A fruit-flavored water called Sparkling ICE is one of the fastest growing brands in the country, racking up hundreds of millions of dollars in sales in just a few years.

July 26, 2014
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