Emerging Brands: Good2Grow
Atlanta’s In Zone Brands merged existing brands under new “Good2Grow” label, added a snazzy bottle re-design — and has a hit new kids’ beverage.
November 4, 2014
How Big Soda Will Meet Its Calorie-Cutting Pledge
Coke, Pepsi, and Dr. Pepper have pledged to change their marketing, distribution, and packaging to help fight obesity — here’s how they’ll do it.
September 24, 2014
As Soda Lags, Coke Looks to Energize Its Portfolio
Coca-Cola’s investment in Monster Beverage is just part of its strategy to shift its portfolio away from the big, sugary sodas consumers have been increasingly shunning.
August 14, 2014 · 2 Comments
The Unlikely Rise of Sparkling ICE
A fruit-flavored water called Sparkling ICE is one of the fastest growing brands in the country, racking up hundreds of millions of dollars in sales in just a few years.
July 26, 2014
FoodBevBiz 