Emerging Brands: Good2Grow
Atlanta’s In Zone Brands merged existing brands under new “Good2Grow” label, added a snazzy bottle re-design — and has a hit new kids’ beverage.
How Big Soda Will Meet Its Calorie-Cutting Pledge
Coke, Pepsi, and Dr. Pepper have pledged to change their marketing, distribution, and packaging to help fight obesity — here’s how they’ll do it.
As Soda Lags, Coke Looks to Energize Its Portfolio
Coca-Cola’s investment in Monster Beverage is just part of its strategy to shift its portfolio away from the big, sugary sodas consumers have been increasingly shunning.
The Unlikely Rise of Sparkling ICE
A fruit-flavored water called Sparkling ICE is one of the fastest growing brands in the country, racking up hundreds of millions of dollars in sales in just a few years.