The Most Popular Cereals in America (2014)
In another down year for cereal, Honey Nut Cheerios remains America’s top-seller. The full Top 10 of 2014, and additional trends and insights, are presented here.
Kashi the Latest to Back Off “Natural” Claims
The FDA does not set strict rules regarding usage of “natural” claims on food and beverage products — but consumer backlash and lawsuits are reining in manufacturers.
The Most Popular Cereals in America (2013)
Honey Nut Cheerios is still the best-selling cereal in America. The full Top 10 of 2013 are presented here.
GMO-Free Can’t Slow Cheerios’ Decline
Eliminating GMO ingredients in Cheerios has not been enough to stem the brand’s declining sales, which are falling along with the entire cereal category.