News highlights, market trends, and original data analysis related to the U.S. retail food & beverage industry … by Jay Nargundkar

The Most Popular Cereals in America (2014)

In another down year for cereal, Honey Nut Cheerios remains America’s top-seller. The full Top 10 of 2014, and additional trends and insights, are presented here.

March 3, 2015 · 1 Comment

The Most Popular Cereals in America (2013)

Honey Nut Cheerios is still the best-selling cereal in America. The full Top 10 of 2013 are presented here.

April 23, 2014 · 2 Comments

GMO-Free Can’t Slow Cheerios’ Decline

Eliminating GMO ingredients in Cheerios has not been enough to stem the brand’s declining sales, which are falling along with the entire cereal category.

April 23, 2014

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