FoodBevBiz

News highlights, market trends, and original data analysis related to the U.S. retail food & beverage industry … by Jay Nargundkar

“Mini” Soda Sales Growing, Still Tiny

Sales of Coke and Pepsi’s smaller-sized cans are growing much faster than traditional soda sizes, but remain a blip in their overall portfolios.

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February 2, 2015 · 1 Comment

How Big Soda Will Meet Its Calorie-Cutting Pledge

Coke, Pepsi, and Dr. Pepper have pledged to change their marketing, distribution, and packaging to help fight obesity — here’s how they’ll do it.

September 24, 2014

As Soda Lags, Coke Looks to Energize Its Portfolio

Coca-Cola’s investment in Monster Beverage is just part of its strategy to shift its portfolio away from the big, sugary sodas consumers have been increasingly shunning.

August 14, 2014 · 2 Comments

Watch John Oliver Skewer Deceptive Food Marketing

During the debut of his new HBO show Last Week Tonight, John Oliver had a hilarious and devastating takedown of misleading claims in food marketing by POM, Frosted Mini Wheats, Pop Tarts, and more.

May 1, 2014 · 1 Comment

Diet Sodas Losing Their Appeal

Diet sodas, once thought to be an industry savior, are declining in popularity even faster than traditional sodas as consumers grow increasingly wary of artificial sweeteners.

April 23, 2014

Is 0.3% Pomegranate Juice Still “Pomegranate Juice”?

The makers of Pom are suing Coca-Cola over a “Pomegranate Blueberry” juice that contains only trace amounts of each fruit.

April 22, 2014
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