News highlights, market trends, and original data analysis related to the U.S. retail food & beverage industry … by Jay Nargundkar

Huy Fong Sriracha Is Unlike Any Other Brand

Despite – and maybe because of – rejecting nearly every standard business practice, Huy Fong sriracha sauce inventor David Tran has built a beloved brand and changed American palates.

September 4, 2014

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