News highlights, market trends, and original data analysis related to the U.S. retail food & beverage industry … by Jay Nargundkar

The Most Popular Cereals in America (2014)

In another down year for cereal, Honey Nut Cheerios remains America’s top-seller. The full Top 10 of 2014, and additional trends and insights, are presented here.

March 3, 2015 · 1 Comment

Kashi the Latest to Back Off “Natural” Claims

The FDA does not set strict rules regarding usage of “natural” claims on food and beverage products — but consumer backlash and lawsuits are reining in manufacturers.

May 10, 2014

Watch John Oliver Skewer Deceptive Food Marketing

During the debut of his new HBO show Last Week Tonight, John Oliver had a hilarious and devastating takedown of misleading claims in food marketing by POM, Frosted Mini Wheats, Pop Tarts, and more.

May 1, 2014 · 1 Comment

The Most Popular Cereals in America (2013)

Honey Nut Cheerios is still the best-selling cereal in America. The full Top 10 of 2013 are presented here.

April 23, 2014 · 2 Comments

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