How to Build a Brand: Smartwater and Vitamin Water
Glacéau, maker of Smartwater and Vitamin Water, is a fascinating marketing case study in how to build a brand in a competitive industry.
August 5, 2014
FoodBevBiz
News highlights, market trends, and original data analysis related to the U.S. retail food & beverage industry … by Jay Nargundkar
FoodBevBiz 