Trendspotting at Natural Products Expo West 2015
Several emerging trends and interesting new food and beverage products were on display at the latest natural products mega-conference.
Emerging Brands: Good2Grow
Atlanta’s In Zone Brands merged existing brands under new “Good2Grow” label, added a snazzy bottle re-design — and has a hit new kids’ beverage.
Trendspotting at Natural Products Expo East 2014
Several emerging trends and interesting new food and beverage products were on display at the nation’s largest natural products exhibition.
Emerging Brands: JOIA Thinks Soda Should Be More Interesting
A quick profile on JOIA Natural Sodas, which uses unique fruit flavors and herbs to make a complex, interesting beverage.
Going Beyond Greek in the Yogurt Aisle
In the red-hot yogurt sector, inspired by “Greek” yogurt’s success, niche brands like Noosa (“Aussie-style”) and Siggi’s (“Icelandic style”) are growing quickly.
General Mills Buys Annie’s for $820 Million, Gets Backlash for Free
General Mills acquires natural/organic maker Annie’s but draws the ire of customers distrustful of large food corporations.
Plum Organics Upends Baby Food, Corporate Responsibility
Business is booming for organic baby foods manufacturer Plum Organics, which is advancing its social mission even after being acquired by packaged foods giant Campbell Soup Company.
Kashi the Latest to Back Off “Natural” Claims
The FDA does not set strict rules regarding usage of “natural” claims on food and beverage products — but consumer backlash and lawsuits are reining in manufacturers.
All About Milk (and Milk Substitutes)
Almond milk has leapfrogged soy milk as king of alternative dairy. Organic milk sales are growing faster than traditional milk. And whole milk is making a comeback.
Loco for Coco: Coconut Water Sales Hit $400M
A decade ago, coconut water was almost unheard of in the U.S. In 2013, the leading coconut water brands, foremost among them Vita Coco, sold $400 million.
GMO-Free Can’t Slow Cheerios’ Decline
Eliminating GMO ingredients in Cheerios has not been enough to stem the brand’s declining sales, which are falling along with the entire cereal category.
Next Step for Organic: Priced for the Masses
Sales growth in organic and “natural” food has far out-paced conventional food, but high prices are still a barrier to some consumers. Wal-Mart wants to change that.