Kashi the Latest to Back Off “Natural” Claims
The FDA does not set strict rules regarding usage of “natural” claims on food and beverage products — but consumer backlash and lawsuits are reining in manufacturers.
May 10, 2014
News highlights, market trends, and original data analysis related to the U.S. retail food & beverage industry … by Jay Nargundkar
The FDA does not set strict rules regarding usage of “natural” claims on food and beverage products — but consumer backlash and lawsuits are reining in manufacturers.