News highlights, market trends, and original data analysis related to the U.S. retail food & beverage industry … by Jay Nargundkar

Going Beyond Greek in the Yogurt Aisle

In the red-hot yogurt sector, inspired by “Greek” yogurt’s success, niche brands like Noosa (“Aussie-style”) and Siggi’s (“Icelandic style”) are growing quickly.

September 16, 2014

General Mills Buys Annie’s for $820 Million, Gets Backlash for Free

General Mills acquires natural/organic maker Annie’s but draws the ire of customers distrustful of large food corporations.

September 10, 2014

Huy Fong Sriracha Is Unlike Any Other Brand

Despite – and maybe because of – rejecting nearly every standard business practice, Huy Fong sriracha sauce inventor David Tran has built a beloved brand and changed American palates.

September 4, 2014

As Soda Lags, Coke Looks to Energize Its Portfolio

Coca-Cola’s investment in Monster Beverage is just part of its strategy to shift its portfolio away from the big, sugary sodas consumers have been increasingly shunning.

August 14, 2014 · 2 Comments

How to Build a Brand: Smartwater and Vitamin Water

Glacéau, maker of Smartwater and Vitamin Water, is a fascinating marketing case study in how to build a brand in a competitive industry.

August 5, 2014

Plum Organics Upends Baby Food, Corporate Responsibility

Business is booming for organic baby foods manufacturer Plum Organics, which is advancing its social mission even after being acquired by packaged foods giant Campbell Soup Company.

July 29, 2014

The Unlikely Rise of Sparkling ICE

A fruit-flavored water called Sparkling ICE is one of the fastest growing brands in the country, racking up hundreds of millions of dollars in sales in just a few years.

July 26, 2014

Kashi the Latest to Back Off “Natural” Claims

The FDA does not set strict rules regarding usage of “natural” claims on food and beverage products — but consumer backlash and lawsuits are reining in manufacturers.

May 10, 2014

Where’s the Beef: A Saturated Fat Comeback?

Good news for lovers of butter, eggs, and red meat: a new study lends further weight to the exoneration of saturated fats as nutritional villains.

May 6, 2014

Watch John Oliver Skewer Deceptive Food Marketing

During the debut of his new HBO show Last Week Tonight, John Oliver had a hilarious and devastating takedown of misleading claims in food marketing by POM, Frosted Mini Wheats, Pop Tarts, and more.

May 1, 2014 · 1 Comment

All About Milk (and Milk Substitutes)

Almond milk has leapfrogged soy milk as king of alternative dairy. Organic milk sales are growing faster than traditional milk. And whole milk is making a comeback.

April 30, 2014 · 1 Comment

Loco for Coco: Coconut Water Sales Hit $400M

A decade ago, coconut water was almost unheard of in the U.S. In 2013, the leading coconut water brands, foremost among them Vita Coco, sold $400 million.

April 28, 2014

The Most Popular Domestic, Import, & Craft Beers in America

Sales of import and craft beers are growing quickly in the U.S., but they are still dwarfed by the big domestic brands. Here are the Top 10 brands of beer by origin type.

April 26, 2014

Frozen Breakfasts > Frozen Dinners

While consumers have been unenthusiastic about traditional frozen meals, frozen breakfast options ranging from sandwiches to waffles to sausages are seeing strong sales growth.

April 25, 2014 · 1 Comment

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